Celebrating Generation Logistics Week: Shining a Light on the Backbone of Our Economy

Every year, Generation Logistics Week offers a unique opportunity to spotlight one of the most critical – yet often overlooked – sectors of our economy: logistics. This dedicated week brings together businesses, schools, colleges and young professionals to raise awareness about careers in logistics, celebrate its impact on daily life, and inspire the next generation to consider roles in this dynamic and essential profession. 

Why Logistics Matters 

Logistics is the engine that keeps the world turning. From food and medicine to clothing and electronics, almost everything we rely on gets to us thanks to a complex web of supply chains and distribution networks. Behind every product on a store shelf or doorstep delivery is a team of professionals managing transportation, warehousing, inventory, and data. 

Logistics became a household term during the COVID-19 pandemic, when supply chains were stretched to their limits. Now, with growing e-commerce, global trade, and new technologies like automation and AI, logistics is more vital – and more exciting – than ever before. 

The sector also offers a huge variety of career paths. Whether interests lie in planning, technology, driving, customer service, or sustainability, logistics has something for everyone. 

What Happens During Generation Logistics Week? 

During Generation Logistics Week, we run a variety of engaging and informative activities aimed at showcasing the sector’s diversity and impact: 

• School and College Workshops: We partner with educators to run sessions that introduce students to logistics through fun challenges, career talks, and interactive simulations.. 

• Career Spotlights and Social Media Campaigns: Throughout the week, we share inspiring stories from young professionals already thriving in logistics roles, showing the many different routes into the sector. 

• Webinars and Panels: These sessions feature experts discussing trends, innovations, and career advice, with over 400 minutes of content from 16 companies and 45 voices.  

Join Us in Celebrating 

Generation Logistics Week is more than just an event: it's a movement to reframe how logistics is viewed and valued.  

Let’s champion the people behind the scenes – and pave the way for the future of logistics.